Not everyone runs a business the way Apple does. Plenty of people build products, expect them to fail, but sell them so cheap that they don’t want service to be a part of what they do. Think Dollar Tree and the manufacturers supplying those goods. Service is not part of anything.
However if you are a small business, you can take a lesson here. You can build and grow, and retain customers by making sure you have a way to provide good service.
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