Don’t Be Afraid to Talk to your Customers

I saw this tweet recently:

It’s about this issue with Amazon customer service, which wiped a customer’s kindle (allegedly) and is not communicating with him/her.

I don’t know the whole story, or what went wrong, but that type of communication, even with a good reason, isn’t acceptable. If you have problems with your customers, and they are trying to reasonably work things out, talk to them. Don’t let your employees ignore communications of withhold explanations.

Transparency is good for business.