The Battle for Time

I was talking with my partner, Andy, today from End to End Training and he mentioned that he didn't want to be wasting time on small projects, like short term consulting. Our other partner, Brian, has a separate consulting business (Pragmatic Works) and has been doing some remote consulting. He's done with with conference calls and Webex, primarily because a customer couldn't afford his rate. So he went with a good rate remotely.

I thought that wasn't necessarily a bad idea, but Andy said that if you couldn't sustain the customers, you wouldn't really be doing well. If you could only book 1 or 2 hours a day, it wasn't great money and it meant that you weren't focusing on your business. Andy said it was like hitting singles all day, and he wanted to hit home runs.

While a home run would be nice, singles are what this blog is about.

We talked a bit about it and I agree with Andy that you don't want to get too distracted with other projects. We can't afford to hire someone else, but we're getting close. In the meantime, every project that Andy or Chris (our employee) do must provide some amount of payback. Either immediately, or in the short term (< href="http://www.jumpstarttv.com/">JumpstartTV is our primary goal right now. We bought it really with the intention of helping Brian out and getting a few names. That was earlier this year, but now it seems that property might be the best one for growing revenue and building a good business in the next year.

In any case, it's not hitting a home run, though it could be. Instead we're focusing on the things that make the most sense for us to grow the business and revenue in the short term. Not next month, but the next six. To me it's a contact hit.