Adding Value

I went to get new business cards from VistaPrint today. There are lots of choices and it took longer than I expected. I almost bailed out from the choices, but I had an issue recently with mine.

I needed to get some books sent back to my house, so I wrote out my address, printed labels, and then I handed out a business card at a trade show to a shipper. I got a call later asking if I was sending things to the Florida address. That threw me until I remembered the company used to be in Florida. I corrected them, but it made me realize my business cards were woefully out of date.

And I just realized that despite my quick design, they're still out of date. I got the main brand on there, but forgot one of the others. Oh well, after the holidays I'll get my artist working on a new one.

In any case, I started as I always do with a quick Google search and picked Vistaprint, who was the first result, I've used them before, and they had a special on the front page, $3.99 for 250 cards. That's more than I need, and so I opted to go over there.

After working through the designs, I ended up clicking "checkout" and they showed me what I saved with their special, however the total was $22, which surprised me. I'd opted for some labels, but those were around $5. I didn't think a lot of it, moved on, and on the next page I saw shipping at $14, which all of a sudden made me rethink things.

A couple interesting observations.